Sunday, 24 May 2015

Getting to know.... YUKI SHIBUYA from LIFE IS CONNECTED



Melbourne label ‘Life Is Connected’ has hit Violent Green racks offering some awesome pieces to help fill out anyone’s wardrobe.  From cotton tees, to wool jumpers, you are bound to find something you like. We got together with the main man Yuki to find out some more about the label and what makes him tick.


Hey Yuki.  Firstly, congratulations on a great collection!  How long has LIC been operating?
LIC was established in 2010 in Melbourne.

What made you first start your own label?  Was it something you were always interested in?  

I've always loved fashion. I graduated from Tokyo fashion collage and started my career in Tokyo. I was initially  interested in becoming a fashion buyer and had travelled around the world. I was inspired by a guy in NY who was launching his own label and  I realised that "creating" had great appeal to me. 

Is there any kind of aesthetic you try to appeal to, or do you try to keep your market more broad?

The base of my design is simple and wearable but in every collection I like to create something unique - in this case the work jacket. I generally collaborate with unknown artists that appeal to my sense.  Fashion comes from within and my clothes aim to complement the individual style.  



 Your collection is really easy to wear, opting for more ‘classic’ styled pieces as opposed to ‘statement’ pieces.  Was this a deliberate decision?
Yes, my focus is definitely to create classic styled pieces but I try to introduce some one off statement pieces into the collection. 

Is there a particular piece from this collection you’d call your favourite?  I really dig the Work Jacket myself.

 Yes, I love the stripe knits and work jacket, too. Illustration is by NO PANTIES who is inspired by art culture of LA and Paris. NO PANTIE's drawings are full of vintage, funk and subtle of sweet taste.

LIC is currently a men’s label.  Can you see it ever branching out into women’s pieces?
My current focus is men's fashion but I never say never.



 Being an Australian label, are your pieces marketed more towards the clientele and climate that come with it? And if there was anywhere in the world you would want to break in to, where would it be?

Given that Australia's climate is so diverse it's more important for me to focus on quality. Japan and United States are definitely somewhere that I want to break into. 

Do you get to travel around Australia often? If yes, do you have a favourite city to visit?

 Yes, I've been very fortunate to travel much of Australia.  I love the great outdoors and the Australian outback is amazing! I've driven from Darwin to Melbourne in 2 days. I loved Kununurra, WA.

How to you unwind after finishing a collection?  Do you get any down time, or is it straight back into it for the next season?

Between my collection and family when I get a chance down time for me is catching up with friends over a few drinks. However I'm always thinking about something.

Thanks for your time Yuki!


posted by rob green

LIFE IS CONNECTED IS AVAILABLE IN VIOLENT GREEN ALBERT STREET STORE + ONLINE HERE

SONG OF THE WEEK!



Listening to The Preachers instantly puts me in a good mood. One can’t help but to just bop along. Enjoy!

posted by rozgreen

Saturday, 23 May 2015

I LOVE UGLY x TRASHHAND EDITORIAL Pt.1


I Love Ugly presents part one of their two part cookbook shot by renowned urban photographer Trashhand, to mark the release of the May capsule collection. I Love Ugly were humbled to work with the talented Trashhand and were blown away by his skill and passion for capturing his surroundings. Part one of the cookbook is shot in London and features the label's May collection. Trashhand's inspiration for the shoot came from Europe's rich history and he chose London as the first location for the architecture that starts in the streets and continues down into the underground. To shop I Love Ugly, pop into our Albert street store or click here















posted by rob green

I LOVE UGLY IS AVAILABLE IN VIOLENT GREEN STORE + VIOLENT GREEN ONLINE STORE

Friday, 22 May 2015

New arrivals instore!

Our Albert street store is looking might fine right now with good drops for boys and girls. Here's a snapshot of a few goodies currently tickling our fancy. Shop plenty more instore or here

STOLEN GIRLFRIENDS CLUB LOST HOPE TEE

SATURDAYS SURF NYC BOWERY BLACK AND WHITE PULLOVER - shop here
SIMON AND MARY VASCO WIDE BRIM - shop here
LIZZY ANDERSON DEVENDRA BANHART PRINT - shop here

STAMPD NEW GODS CAP-shop here
LIFE IS CONNECTED LIVE FAST TEE- shop here
STANCE DEEP END SOCKS - shop here

STRESIS SUPERSTAR GOLD EARRINGS - shop here
STRESIS ROLLER STRIPES SHIRT DRESS - shop here
DEADLY PONIES MR CUB CHEETAH - shop here

posted by zoegreen

THESE ITEMS AND PLENTY MORE ARE AVAILABLE IN VIOLENT GREEN ALBERT STREET STORE OR ONLINE HERE

Thursday, 21 May 2015

VG RADIO

The new Quarters album by Melbourne legends King Gizzard and the Lizard Wizard is unbelieveably amazing. The usual psych jams melded into 4 x 10 minute and 10 sec tracks makes you listen from start to finish. Had me in a trance on the first few listens.VG recommends this and give it 2 thumbs up!


posted by kimgreen

Tuesday, 19 May 2015

SHOP NOW AND SAVE 20% OFF! - Limited time only!


Get ready for COCURATA


We here at VG are starting to get pretty excited about the upcoming delivery from Cocurata. Its the first collection from ex-Ksubi designer George Gorrow teaming up with NYC curator/gallerist George Benias that will be delivering into Australian stores from July 2015. Yes, Violent Green have orders ready to go, just gotta be patient now!
The idea behind Cocurata is to blend fashion designers with artist. Yep, sounds like the usual "collaboration" right? Stick a artist print on a tee and bam, done. Nope, this is the beauty behind this label, the artist works closely with the designer and curates the fashion. This equates to something very unique. 
The range will launch with street artists Bast and Paul Insect (Banksy's longtime assistant), painter, calligrapher and filmmaker Rostarr and artist collective Dearraindrop and contemporary artists Trudy Benson, Steve More and Matt Jones.

Keep checking back here or at our online store for all the new updates on this amazing new venture. 


.

posted by rozgreen

COCURATA WILL BE AVAILABLE IN VIOLENT GREEN FROM JULY 2015

Monday, 18 May 2015

FOXY COLLECTION by Zoe and Morgan


London based Zoe and Morgan create gorgeous hand made pieces, including the Foxy Collection. Inspired by the creature itself, the fox takes on many forms, a shapeshifter, a spirit of beauty and a protector. These pieces, much like the fox, are lithe and beautiful, made of sterling silver and feature hand carved detailing. These articles allow the wearer to call on the protection of the creature. Despite being so detailed, both the earrings and rings are easy to wear back with any outfit.  They will draw the eye, without being too obtrusive. They really are a great reliable piece of jewellery to add to any collection.

Available in store and online here

FOXY STUD - shop here
FOXY RING - shop here





posted by zoegreen

ZOE AND MORGAN IS AVAILABLE IN OUR ALBERT STREET STORE AND ONLINE HERE

Sunday, 17 May 2015

SONG OF THE WEEK!


This is a band I got really into in my second year of uni. It was hard to choose one fave so I’ve given you a few. They are an uncle/niece duo (I think, need to double check this but definitely related) from Melbourne. They won the Parklife competition and create electronic style music. Enjoy!





posted by zoegreen

Friday, 15 May 2015

WOMENSWEAR AUTUMN / WINTER 2015 - New arrivals!

And a quick snapshot of some of the great new Autumn/ Winter 2015 womens5 pieces that are currently available in our Albert street store. Store is looking sharp and we want you to look sharp too! So pop in and we'll happily deck you out. Open till 9pm tonight.


KAREN WALKER - shop new arrivals
BENAH x KAREN WALKER - shop new arrivals

LAZY OAF

SRETSIS

posted by kimgreen

Thursday, 14 May 2015

MENS PIXEL WEAPONS SHIRT by Lazy Oaf


The men’s Lazy Oaf short sleeve shirts have been a hit for a while now and this season sees their most wearable yet.  Take for example, the Pixel Weapons shirt. In classic Lazy Oaf fashion, the print is immediately eye catching, featuring swords, bows, maces in a retro pixel style that makes us think of Minecraft. Pretty awesome.
Wear it undone with a plain tee underneath or as is with a pair of jeans and sneakers for a relaxed, easy outfit. Check this shirt and more out in store and online here 

PIXEL WEAPONS SHORT SLEEVE SHIRT


posted by rob green

LAZY OAF IS AVAILABLE IN VIOLENT GREEN ALBERT STREET STORE AND ONLINE HERE